This product is supposed to "guard against heat and friction to keep your hair shiny and incredibly soft." So it basically minimizes the heat damage from when you blow dry, curl or straighten your hair. I'm not sure how effective the protection is because I don't often curl or straighten my hair and I like to naturally dry my hair to avoid the heat damage. But heat will cause your hair to be very dry and more vulnerable to breakage so I like to know I'm minimizing the damage.
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